Workshop To Help Produce Marketers

Workshop To Help Produce Marketers

Ohio food producers looking to sell through different marketing channels are invited to attend a MarketReady training program on April 24 in Canfield.

A daylong workshop to help producers find marketing outlets will be held at the Mill Creek MetroParks Farm, 7574 Columbiana-Canfield Road, April 24, to teach participants what is required to sell to grocers, restaurants and other wholesale buyers, as well as to consumers.

The workshop will run from 9 a.m. to 4:30 p.m. The cost is $75 per person and $25 for each additional person from the same business. Registration includes materials, lunch and morning refreshments.

Workshop To Help Produce Marketers

"MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels," says Julie Fox, direct marketing specialist with Ohio State University Extension and the Ohio Agricultural Research and Development Center. "Participants leave knowing what is required for packaging, pricing, delivering, regulations, insurance and marketing of their products for each type of buyer."

The MarketReady program was initially developed by the University of Kentucky and piloted in cooperation with OSU Extension and the Ohio Direct Marketing Team. To find out more about the program, go to http://go.osu.edu/MarketReady  

For more information on the meeting or to register, contact Julie Moose at 740-289-2071, ext. 223, or e-mail [email protected]. Registration deadline is Friday, April 20.

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